They used the word to differentiate the ricer cars from the supposedly more aesthetically pleasing, more powerful, and faster domestic vehicles since they are made in the United States of America. When the Fast & Furious movie sparked auto-tuning and street car racing in the late 1990s and early 2000s, people used the word ricer to refer to car modifications and people who raced in Asian-made cars. The same way happened in car tuning and its related past time of street racing.
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