In a race to put the best product on the market first, it seems likely that the established gambling brands in the US will either look to partner with or acquire these existing operators. The European brands already house extensive game catalogs backed by the top software providers in the world, and their CRM models and rewards programs have been fine tuned.” “This reliance will be even greater when it comes to the world of online casinos. “All major sportsbook operators have either partnered with or are heavily influenced by the large UK brands, as they offer years of experience and provide the extensive technology needed to run the business,” shared an Online Slots UK spokesperson.
